Savvy consumers prefer credit unions

LGFCU members are quite savvy! We’re not surprised, but now a recent poll confirms it.

Among those polled through and its partner sites—US News,,, and The City Wire—more than 73% of poll respondents choose credit unions as their preferred institution. Local community banks distantly followed, being preferred by 14.18%, national banks by 9.93%, and other institutions by 2.13%.

The poll found that for users of financial services, it's all about trust—"and the credit union model, as a cooperative operating on a not-for-profit basis with no shareholders—engenders trust among consumers and small business customers," says Paul Gentile, Credit Union National Association executive vice president of strategic communications and engagement.

From CUNA news

Feedback Form